The consumer decision journey [Infographic]
What influences purchase of your product or service? Getting cut through is a key challenge for marketers today since there are so many online influences on purchase from search engines and social...
View ArticleHow does mobile and desktop use vary through the day? [#DigitalInsights]
Our multi-device day from Smartphone to Desktop to Tablet Technology dominates our lives night and day! Really - even when we're asleep, our mobile devices are monitoring some of us. We thought we'd...
View ArticleMarketing Insurance Online – How do consumers choose?
Six key findings from the Global Reviews UK Home Insurance Providers Digital Marketing Effectiveness Study Q3 2014: In Q4 2014, Global Reviews conducted a Digital Sales Effectiveness (DSE) study...
View ArticleBehavioural economics and digital marketing
5 powerful nudges that influence human behaviour Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? The number that many...
View ArticleHuman Psychology Hacks that Boost Ecommerce Purchases
Psychology has a bigger effect on purchase decisions than you think A while ago I was doing my monthly "Let's see what TED's been up to recently" session, and I came across an older one: Dan Ariely's...
View Article3 Facts You Didn’t Know About Your Customers, According to a Neuroscientist
Neuroscience reveals how you can nudge your customers into converting Dr. David Lewis, neuroscientist and author of The Brain Sell, delivered a fascinating keynote speech about customers’ brains when...
View ArticleOnline FMCG Sales by category
Chart of the Day: Research from Nielsen shows the popularity of Consumer Packaged Goods categories via Ecommerce Fast moving packaged consumer goods (FMCG) aren't the most obvious types of products to...
View ArticleThe latest changes in social network use
Chart of the Day: Research for 2018 shows the dramatic growth of Snapchat and Facebook static for most age groups in the UK The government-commissioned annual "Communications Market Review" is one of...
View Article
